Enhancing search typeahead
Project overview
Given typeahead is used by 80% of digital customers (and those who use it spend 20% more per order), H-E-B wanted to maximize the potential of typeahead for revenue and build on the existing design. The goals included:
Inspiring customers to explore new and trending products
Expanding Average Order Value and growing cart size by exposing seasonal, trending, and recipe experiences
Helping returning customers easily access their frequently searched items
What I did
Competitive analysis
Ideation on typeahead content options
Search bar copy alignment across the experience
Workshop development and facilitation to align on content strategy in typeahead with marketing and merchandising stakeholders
UX copy for all final typeahead sections
Coordination with our CMS platform team to provide an interface for updating "Explore more" ingress points