AI-powered search for H-E-B
Project overview
H-E-B is venturing into the world of AI-powered search in order to help users with meal-planning. For an initial proof of concept and internal testing, we mapped out what an AI-powered search results page could look like and focused on tuning the prompt to optimize for desired outcomes.
What I did
Role: Content strategist and content designer
Provided content voice and tone prompt
Content evaluation for judge prompt
Tweaks to master prompt and judge prompt to improve outputs based on initial internal testing
Harmful content results pages
No results pages
AI disclaimer language
Framing standard search vs. AI-powered search