AI-powered search on HEB.com and MyHEB
Content guidance and strategy
Project overview
H-E-B is venturing into the world of AI-powered search in order to help users with meal-planning.
What I did
Role: Lead content strategist and content designer
Provided content voice and tone prompt
Content evaluation for judge prompt
Tweaks to master prompt and judge prompt to improve outputs based on initial internal testing
Harmful content results pages
No results pages
AI disclaimer language
Framing standard search vs. AI-powered search