About me
I’m Olivia, a UX strategist and content designer.
Currently I work for H-E-B, a 120-year-old grocery retailer with over 455 locations, $50 billion in annual sales, and 175,000 employees that, despite its Texas-only footprint, competes with Walmart and Costco. IYKYK.
At H-E-B, I've worked across squads focused on search, retail media, and the internal merchandising and marketing tools that power the customer-facing browse experience.
I am…
an expert at building trust with product and engineering partners
a former marketing copywriter with keen insight into meeting the needs of business stakeholders
a dot-connector who bridges the gap between teams to drive a holistic vision of the user experience
a willing student who will hop on any project big or small and tackle both with passion
a fierce defender of the user experience and the value of design
a natural leader who empowers her teammates to dig deeper, question more often, and find their own voice
If you're looking for someone who …
will tell you whether you need that screen to begin with, not just put words inside the box when asked…
brings systems thinking and a strategic point of view into every phase of a project, not just someone who hops in at the end of visual design to drop in some content…
insists on a "why" and makes sure decisions are based on strategy and data, not just vibes…
will turn over every stone to understand how something small connects to the bigger picture, not just someone who takes an ask at face value…