About me
I’m Olivia, a UX strategist and content designer.
Currently I work for H-E-B, a 120-year-old grocery retailer with over 455 locations, $50 billion in annual sales, and 175,000 employees that, despite its Texas-only footprint, competes with Walmart and Costco. IYKYK.
At H-E-B, I've worked across squads focused on search, retail media, and the internal merchandising and marketing tools that power the customer-facing browse experience.
I am…
an expert at building trust with product partners, engineers, and stakeholders
a former marketing copywriter with keen insight into working with business stakeholders
If you're looking for someone who …
will tell you whether you need a CTA at all, not just put words inside the box when asked…
strongly makes her presence and point of view known during every part of the project, not just someone who hops in at the end of visual design to drop in some content…
insists on a "why" and make sure decisions are based on strategy, not just vibes…
will turn over every stone to understand how something small connects to the bigger picture, not just someone who sees an ask at face value…